Privacy Policy

Proto LifeMap, LLC (“Proto LifeMap,” “we,” “us,” or “our”) is committed to respecting and protecting your privacy. In the course of providing our services, it is necessary for us to collect certain information from you. This Privacy Policy (“Policy”) describes how we collect, use, and disclose your Personal Information (as defined herein) when you access, browse, or make a purchase through our website, available at www.proto-usa.com (the “Site”).

Please be advised that this Policy applies solely to the Site and does not extend to any third-party websites, services, or content that may be linked to or accessible from the Site. We encourage you to review the privacy policies of any third-party sites you visit.

1. Personal Information We Collect and How We Use It

When you visit, access, or otherwise use the Site, we may collect certain categories of information about you, including Device Information, Order Information, and Contact Information (each as further defined below). For purposes of this Privacy Policy, these categories are collectively referred to as "Personal Information." Our collection, use, and disclosure of Personal Information are conducted in compliance with applicable data privacy regulations.

(a) Device Information

When you visit or interact with the Site, we automatically collect certain information related to the device you use to access the Site (“Device”), which, while not identifying you personally, may uniquely identify your Device. This includes your web browser type, device manufacturer, operating system and version, approximate location, Internet Protocol (IP) address, time zone, and language settings. Additionally, we collect information regarding your browsing behavior, including specific pages or products viewed, referring websites or search terms, and interactions with the Site (collectively, “Device Information”).

We and our third-party service providers ("Service Providers") collect Device Information through the use of cookies and similar tracking technologies. For more details, including your rights to control these technologies, please review Section 4 (Cookies and Other Tracking Technologies) below.

Use of Device Information

We may use Device Information for the following purposes:

To detect and prevent security incidents, fraudulent transactions, and other illegal activities;
To analyze, improve, and optimize the functionality and performance of the Site;
To personalize and deliver advertising regarding our products, where permitted by applicable law.

(b) Order Information

To complete a purchase through the Site, you must submit your name, billing address, shipping address, payment information, email address, and telephone number (“Order Information”). We collect and process Order Information solely for legitimate business purposes in accordance with applicable law.

Use of Order Information

We may use Order Information for the following purposes:

To issue invoices, receipts, and order confirmations;
To process payment transactions and arrange shipment or delivery of purchased products;
To communicate with you regarding your transaction;
To administer promotions, sweepstakes, or giveaways;
To detect and prevent fraudulent or suspicious activity associated with transactions.

When you submit inquiries via our contact forms, email us directly, or otherwise interact with us, we may collect your name, email address, and any other information you voluntarily provide (“Contact Information”).

Use of Contact Information

We may use Contact Information for the following purposes:

To respond to your inquiries, requests, or communications;
If you are a subscriber, to send marketing newsletters and other updates (“Newsletters”); please see Section 15 for information on how to opt out;
To manage and administer any promotions or contests you enter;
To moderate comments submitted to our blog and to prevent spam.

2. How Is My Personal Information Used for Analytics?

We and our Service Providers collect your Device Information, including your location information, to deliver and optimize the Site’s performance, diagnose errors, enhance user experience, and develop future updates and features. For example, we analyze data to fix bugs and to ensure compatibility with new devices.

3. How Is My Personal Information Used for Advertising?

We may display advertisements through third-party advertising partners (“Ad Partners”) to support the Site.

(a) Does the Ad Partner Collect My Personal Information?

Ad Partners may collect your Device Information and location data to serve Targeted Advertisements. If location services are enabled, precise geolocation information may also be collected. We encourage you to review the Ad Partners' privacy policies, including Google's Privacy Policy.

(b) How to Opt-Out of Receiving Targeted Ads

You can opt out of Targeted Ads by:

Enabling “Opt out of Ads Personalization” on Android devices;
Enabling “Limit Ad Tracking” on iOS devices;
Visiting the Digital Advertising Alliance's opt-out portal or managing settings through Google Ads Settings.

Please note you may still receive non-targeted, contextual ads.

4. Cookies and Other Tracking Technologies

(a) Tracking Technologies

We and our Service Providers use cookies, local storage, web beacons, pixel tags, tokens, and widgets (collectively, “Tracking Technologies”) for analytics, marketing, and Site optimization purposes.

(b) What are Cookies?

Cookies are small data files stored on your Device to recognize users, remember preferences, understand usage patterns, and maintain logged-in sessions. Cookies may be first-party (set by us) or third-party (set by Service Providers).

You may control cookie usage through your browser settings. Restricting cookies may impact your ability to use certain features of the Site. For third-party cookies, refer to the applicable privacy policies for additional opt-out options.

5. Do Not Track

The Site does not respond to “Do Not Track” signals sent by browsers.

6. Third Parties and Their Policies

The Site may contain links to third-party websites or applications. We are not responsible for the privacy practices of these third parties, and we encourage you to review their privacy policies independently.

7. Sharing Your Personal Information with Third Parties

(a) Service Providers

We share Personal Information with Service Providers for purposes including:

Hosting the Site;
Processing orders and payments;
Delivering emails and newsletters;
Conducting web analytics.

Examples include Google Analytics (see Google’s Privacy Policy). You can opt out of Google Analytics here.

We cannot guarantee how Service Providers will use your Personal Information and disclaim responsibility for their misuse.

(b) Business Transfers

In connection with a merger, acquisition, reorganization, or sale of assets, your Personal Information may be transferred as part of the transaction. We will make reasonable efforts to notify you of any change in control affecting your Personal Information.

We may disclose your information:

To comply with legal obligations or respond to lawful requests;
To protect our rights or defend against legal claims;
To investigate or prevent fraud, security incidents, or safety threats.

8. Data Retention

We retain Personal Information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required by law. You may request deletion of your Personal Information by contacting us through the "Contact" section at www.proto-usa.com.

9. Security

We implement commercially reasonable security measures to protect your Personal Information. However, no method of internet transmission or electronic storage is completely secure, and we cannot guarantee absolute security.

10. Minors

The Site is not intended for individuals under 18 years of age. We do not knowingly collect information from children under 16. If we become aware of such collection, we will delete the information. Please contact us if you believe we have collected data from a minor.

11. Accessing, Managing, and/or Updating Your Personal Information

You may request access to or correction of your Personal Information by contacting us through the "Contact" section at www.proto-usa.com.

12. For Customers in the European Union

If you are located in the European Union, you have the right to:

Access your Personal Information;
Correct, update, or delete your Personal Information;
Receive a copy of your Personal Information;
Object to processing based on legitimate interests;
Lodge a complaint with your supervisory authority.

Your information may be transferred outside the EU, including to Canada and the United States, under appropriate safeguards, such as standard contractual clauses.

Supervisory authority information is available here.

13. Nevada Privacy Rights

Nevada residents may request that their Personal Information not be sold by contacting us through the "Contact" section at www.proto-usa.com.

14. Additional Privacy Rights for Certain U.S. Residents

Certain U.S. states grant additional rights, subject to limitations:

Right to Confirm, Access, and Portability
Right to Correct Inaccurate Personal Information
Right to Delete Personal Information
Right to Opt-Out of Targeted Advertising
Right to Opt-Out of Sale of Personal Information
Right to Non-Discrimination
Right to Submit a Complaint

Requests may be submitted through the "Contact" section at www.proto-usa.com.

15. Opting Out of or Unsubscribing from Newsletters

To unsubscribe from Newsletters, click the "unsubscribe" link in any email or contact us. Please allow up to fourteen (14) business days for processing.

16. Changes

We may update this Privacy Policy periodically to reflect changes to our practices or legal requirements. Changes will be effective upon posting with an updated "Effective Date."

17. Entire Agreement

This Privacy Policy, along with our Terms of Service and other posted policies, constitutes the entire agreement between you and Proto LifeMap regarding your use of the Site and supersedes any prior agreements.

18. Contact Us

For questions, concerns, or complaints regarding this Privacy Policy or our privacy practices, please contact us through the "Contact" section at www.proto-usa.com.

Proto LifeMap, LLC.

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